What is SEO?
SEO stands for Search Engine Optimization. It is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. You want to use SEO because the higher your website is listed; the more people will see it. In this article we will go over 5 reasons how SEO can benefit your small business. Whether you are a lawyer, dentist, plumber, restaurant owner, or any other type of small business owner.
- SEO will bring you more targeted traffic
SEO can increase your web traffic by making sure your website is featured in more relevant searches. Doing so this will draw in more visitors. This process is generally called organic SEO. Which is the process of obtaining a natural placement on search engine results pages (SERPs). Keywords are one of the most important elements of search engine optimization. They tell us what prospective clients are looking for and what their intentions are. Once you know this you will be able to get more relevant traffic to your website.
- SEO can help you find new customers
According to Statista in 2021, over 2.14 billion people worldwide are expected to buy goods and services online. As you can see no matter what industry you are in your buyers are online waiting to be found. Search engine optimization can make sure your site is appearing at the top of the search results so your potential clients can find you. Having your site fully optimized with the right keywords can help your small business show up in the search results.
- SEO will make your website faster
Google has indicated that site speed is one of the signals used by its algorithm to rank pages. So, by using SEO best practices you can optimize your website for the search engines. You can do this by improving your user experience. The more convenient your website is, the greater the chances that people are going to visit your website. According to Portent The first five seconds of page-load time have the highest impact on conversion rates. And nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.
- SEO can help build brand awareness
Your potential clients are more likely to use your services if you rank higher on the search engines than your competitors. This is extremely important for building brand awareness. Presenting a brand consistently across all platforms can increase revenue by up to 23%. If your potential clients keep seeing your small business on the first page of the search engines, they will become more aware of your business and more likely to choose you. Even the best service providers need great marketing to get noticed.
- SEO is cost effective
Most small businesses have a limited budget that does not let them spend a lot of money on marketing. Having a SEO strategy can be a way for smaller businesses to save money and not spend a fortune on advertising. SEO is one of the most cost-effective strategies because it targets users who are actively looking for your products or services. SEO is an inbound marketing strategy that helps save money unlike Pay – Per click marketing (PPC).
I hope after reading this article that you can see how SEO can benefit your small business. SEO is the best tool for bringing in targeted leads to your small business organically. If you need any help with SEO our company Diamond In The Rough Marketing specializes in SEO. We have some of the industries best prices and our SEO guarantee. If interested contact us today!